by Wendy Margetts
If you ask most people about what they drink with a meal, I imagine the vast majority will reply wine – red or white depending on what they are eating. The wine industry has successfully created an association of wine and food, but wine has a higher alcohol content and less variety in flavour than beer, so the beer industry is fighting back.
The Beer Academy aims to educate people about beer, helping them understand, appreciate and enjoy beer sensibly. They offer a variety of courses, training and tasting courses to the trade and beer retailers. One of the courses they offer is that of beer sommelier, attendees are recognised for their significant knowledge of beer styles and beer and food matching, in fact Kathy and Tim Britton from Oldershaw Brewery in Grantham passed the beer sommelier qualification back in 2013.
Many people are already partial to a lager with their spicy curries, but many pubs and restaurants are now offering a beer menu to match their food menu, so you could be offered a smoked porter to go with your rib-eye steak or a fruit beer with your chocolate dessert. Beers come in a variety of styles and flavours that mean there is beer to go with most foods and situations.
The new campaign by The Beer Alliance plays on this nicely with a caption ‘There’s a Beer for That’, the new TV advert shows people from all walks of life enjoying beer with different meals, highlighting the fact that for a small island the UK really does have a diverse range of beers being brewed with diverse flavours. Continue reading “There’s a beer for most meals”